New Jersey is the fourth largest peach producing state in the country, with approximately 80 orchards on 5,500 acres.
The New Jersey Peach Promotion Council is a non-profit voluntary organization, the members of which are peach growers, shippers, wholesalers and associated organizations dedicated to maintaining a viable peach industry in the Garden State, while preserving New Jersey farms and farmland. Council directors are elected from these groups. Grower-directors, based on tree acreage, are from all regions of New Jersey. Rutgers Cooperative Extension faculty and staff, and, the New Jersey Department of Agriculture assist the Council, and serve as ex-officio members of the board of directors.
The Council's primary activities are marketing and promoting Jersey-grown peaches, and aiding farmers in providing the highest quality and best tasting fresh peaches for consumers.
Funding that supports these peach marketing activities comes from membership dues and voluntary member contributions, from ads purchased for publication in the Wholesale Buyer’s Guide, from banner ads on the council’s website, and, from other fund-raising activities. The New Jersey Department of Agriculture supports the industry through the Jersey Fresh Matching Fund program, as well as through its advertising and merchandising programs that include the promotion of peaches.
Major activities and accomplishments of the Council include:
- Promotion of peaches via print media and radio
- Annual publication and distribution of a Wholesale Buyer’s Guide
- Development and distribution of promotional literature
- Sponsorship of annual media and public special events during the peach season
- Design and maintenance of a professional website
- Support of the New Jersey Peach Festival
- Support of peach marketing research