2015 Ad Program

With a limited ad budget, the NJPPC endeavors to get the widest coverage possible throughout New Jersey and eastern Pennsylvania. Ads are placed in the two major industry publications. Consumer ads are placed in southern, central, and northern New Jersey. The PPC ad schedule for 2015 was as follows.

    ---  TRADES  ---

COVERAGE PUBLICATION NOTE SPECS RUNS
National Produce News Audited circ 12,898: retail chains, grocers, terminal market wholesalers, brokers, food service distributors, grower-shippers, allied industries Full page
4-color
6” W x 10” Deep
(3 cols wide)
1x
National, NY and PMA food
service show distribution

Produce Business

 

Print run for July Jersey peach issue, 21,000 
Targets buying end of the trade--supermarkets, restaurants, foodservice distributors, wholesalers, exporters

1/2 page
4 color

 

1x

---  CONSUMER MEDIA  ---

RADIO: SOUTHERN NEW JERSEY / JERSEY SHORE / TRENTON / PHILADELPHIA

COVERAGE STATION NOTE SPECS SPOTS
11 NJ stations 
including 101.5 
Trenton area, 
Jersey Shore,
southern New Jersey
NJ101.5 Townsquare
WKXW FM, WSJO, WJLK, WOBM, AM/FM, WFPG, WPUR, WCHR, WXKW (101.5), WENJ, WADB
110 spots/week on 11 stations.
1 spot per day - 11 stations.
Morning drive time live weather w/Alan Kasper reaches 1.5M listeners a week. 
10 sec spot. 27 words.
Total Commercials: 10 per station; 110 total across network
110x across network

 

 

 

NEWSPAPER: SOUTH JERSEY / SHORE / PHILADELPHIA

COVERAGE NEWSPAPER NOTE SPECS RUNS
South Jersey/PA
South Jersey
Philadelphia
Bucks County
Montgomery County
Chester County (Mainline)

Philadelphia Inquirer

½ page in zones.
zone sections:  ½ page only: 3 cols x 21”
2013 - Thurs Food section: 3 zones, in 2 ads:
1st ad: NJ, Bucks Co/ NE Phila, Delaware Co/rest of Phila
5.38 x 10.5 1x
Gloucester Co South Jersey Times Supplement on 4H fair / peach festival: July ½ page 10"Wx7.5D 1x

 

NEWSPAPERS: CENTRAL / SHORE
COVERAGE NEWSPAPERS NOTE SPECS RUNS
Freehold, Howell
Marlboro
Manalapan 
Colts Neck
Middletown
Belford
Ft Monmouth
Red Bank, Lincroft
Holmdel, Hazlet
Keyport, Aberdeen
South River 
E Brunswick
Milltown
Spotswood
Monroe/Jamesburg
Helmetta

Greater Media Papers
(central NJ)

News Transcript (Wed)
Colts Neck, Englishtown
Freehold, Manalapan
Marlboro, East Brunswick

Sentinel (Thurs)
W Brunswick, Helmetta
Jamesburg, Milltown
Monroe, South River
Spotswood

Independent (Thurs)
Aberdeen, Holmdel
Hazlet, Keyport
Matawan, Middletown

 

2 col (4 7/8"wide) x 7.5 deep 1x

 

 

 

NEWSPAPERS: CENTRAL JERSEY

COVERAGE NEWSPAPER NOTE SPECS RUNS
11 papers
Princeton
Lawrence
Windsor Heights
South Brunswick
Hillsborough Beacon
Cranberry
Hopewell
Beacon
Manville
Robbinsville
Upper Freehold
Roosevelt
Allentown
Plumsted
Millstone
Bordentown
Florence
Springfield
Chesterfield
Mansfield
New Hanover
N. Hanover
Fieldsboro
Princeton Packet
Time Off section
Princeton PacketFri: Princeton; West Windsor; Plainsboro, Montgomery; Rock Hill
Hopewell Valley News Thurs: Hopewell, Pennington
Beacon Thurs: Lambertville, Delaware Twp, West Amwell, New Hope, Stockton; Solebury
Lawrence Ledger Thurs
S Brunswick Post Thurs
Hillsborough Beacon Thurs
Manville News Thurs
Messenger Press Thurs: Robbinsville, Upper Freehold, Roosevelt, Allentown, Plumsted, Millstone
Windsor Heights Herald Fri: East Windsor, Hightstown
Cranbury Press Fri: Cranbury, Jamesburg, Monroe
Register News Thurs: Bordentown, Florence, Springfield, Chesterfield, Mansfield, New Hanover, Hanover, Fieldsboro
6-col. 10.305" W x 4.5" D, color 1x

 

 

 

NEWSPAPERS: WESTERN / NORTHERN NEW JERSEY

COVERAGE NEWSPAPER NOTE SPECS RUNS
Hunterdon Co
Morris Co
Recorder
Newspapers
New Jersey Hills
Out & About goes in all papers, last Thur of month - Jul 31
Bernardsville News
Observer Tribune
Echoes Sentinel
Hunterdon Review
Randolph Reporter
Mt Olive Chronicle
Roxbury Register
Madison Eagle
Florham Park Eagle
Chatham Courier
Hanover Eagle
Morris News Bee
9.8” W x 4.6” D 1x

 

 

MAGAZINES: ALL JERSEY

COVERAGE PUBLICATION NOTE SPECS RUNS
New Jersey Edible Jersey Full page. Also on web page.
All advertisers also receive a free listing in the Market Directory in the magazine, and from our website, with a live link.
7.5" W x 4.75"D 1x, High Summer Issue